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at Bright Ideas Graphic Design, we believe great design is about your success

28  Jan 2008

Cactus Hugger Cycling Festival Logo and Brochure

A group of separate cycling races in the area decided to come together and create a cycling event incorporating their races with other cycling activities. We were approached to develop a professional logo that could be used in their advertising across the region and to also develop a brochure to advertise the event.

Cactus Hugger Logo and Brochure - Click for Larger Preview
Click to view PDF of the Brochure

We were tasked with developing a logo that would show cycling, the beautiful vistas that are a part of the area, and incorporate the image of a cactus. To keep incorporate all of these elements in a logo that was not too busy was a big challenge. As you can see, in a moment of brilliance and after many sketches and revisions, we were equal to the task. The logo was unanimously approved by the committee and became a key component of their successful marketing campaign.


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