30
Jan
2008
HumaniTerra Logo and Stationery
The owner of HumaniTerra approached us to design her logo and stationery after being referred to us by another satisfied client. HumaniTerra is a landscape design firm specializing in designing livable, comfortable outdoor environments. It was very important that identity capture the essence of the business and communicate both the design and environmental aspects of the business. It needed to be warm and welcoming.
The hard edges of the abstract building are contrasted by the leaf. The sun rises above the roof line providing a feeling of warmth. The typefaces contrast between the hard lines of architecture and the tactile experience of nature. The color selection communicates warmth and a calmness and comfortable enjoyment.
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