Can you risk their customer-facing materials on a designer who has little else to offer but K-Mart pricing? Customers respond to quality presentations and they eschew companies that look cheap or unprofessional. Can you afford sloppy, lazy, or boring customer-facing materials? What will your customers think?
When purchasing design and marketing services, it is important to [...]
Posted on February 8th, 2008 by Richard
Filed under: Design | No Comments »
In 2005, we were approached by long-time client, the city of St. George Recreation Department, to redesign their softball tournament brochure. Prior to this year, the brochure was designed as a 4″ x 9″ eight-panel brochure. Due to space limitations, the brochure was limited to the season schedule, registration form, a few facility highlights, and [...]
Posted on February 7th, 2008 by Richard
Filed under: Books/Booklets, Portfolio | No Comments »
Sue Swensen, owner of Body Balance, has been a long-time client. When she first started her business, we designed her original logo. However, over the years her focus has changed from general fitness coaching to a focus on pilates training. Sue asked us to redesign her logo to reflect this new focus.
The color pallet was [...]
Posted on February 6th, 2008 by Richard
Filed under: Brand Work, Portfolio | 1 Comment »
A primary consideration when designing is what paper stock to use. It seems like such an easy choice, but it is really quite complicated. Paper can speak softly and calmly or be loud and right in your face. It can be smooth and shiny or enhance your printed piece with its rich texture. Paper, without [...]
Posted on February 5th, 2008 by Richard
Filed under: Design | No Comments »
