It use to be, that the font used on your website had to be installed on the user’s computer. This left web designers with only a few fonts to use that were consistent across systems. The number of common fonts has grown from three to about a dozen in recent years.
To work around this limitation [...]
Posted on May 28th, 2008 by Richard
Filed under: Internet | No Comments »
If a marketing piece only needed to look good on the designer’s screen, it would be a much easier job to design. Reality is that most designs are printed using one of a variety of techniques on numerous types of equipment. Each printing press and process has different capabilities and limitations.
To achieve the best results, [...]
Posted on May 27th, 2008 by Richard
Filed under: Design, Production | No Comments »
For a given design, I might specify that the printing be in spot colors or process colors. Sometimes, I might even specify process printing plus a spot color. The decision to specify a spot, process, or spot and process is made based on a variety of factors.
Process printing, using the familiar CMYK inks (Cyan, Magenta, [...]
Posted on May 19th, 2008 by Richard
Filed under: Production | No Comments »
The world of design is teeming with a myriad of techniques, processes and technologies. One such technique that I recently became aware of is HDR (High Dynamic Range) photography. Now, HDR is not a new process — it dates back to the 1930’s, but it has in recent years become more popular in creating photographic [...]
Posted on May 12th, 2008 by Richard
Filed under: Design | 2 Comments »
2007 marked our fourth year as the design partner of the St. George Marathon. This event has a brand reputation as one of the top marathons in the United States and is a qualifying event for the Boston Marathon and the Olympic trials.
Preview the 2007 Runners Guide in PDF by clicking the link below.
2007 SGM [...]
Posted on May 10th, 2008 by Richard
Filed under: Books/Booklets, Brand Work, Brochures, Portfolio | No Comments »
The savvy purchaser of marketing services understands a novel concept — even in today’s economy — Price is not everything. While calling for quotes and comparing prices and quality provided are important, it is also important to realize the value in developing a long-term relationship with key vendors.
The relationship you develop with your designer, printer, [...]
Posted on May 9th, 2008 by Richard
Filed under: Design, Internet, Production | 1 Comment »
OFFSET LITHOGRAPHY
Offset printing — or offset lithography, as the process is officially called — is the most popular method in commercial printing. The offset lithography process was invented, accidentally, in 1906, but it wasn’t until the 1950s that it became the most popular form of printing. By then, offset plates, inks and paper had improved [...]
Posted on May 5th, 2008 by Richard
Filed under: Production | 2 Comments »
