E-mail marketing is one of the most cost effective ways to contact prospects and customers. It’s benefits include that it is cheaper than traditional bulk mail and that it promotes communication between the buyer and seller. In many cases, e-mail marketing can have a much larger impact on immediate sales and strengthening long-term relationships.
However, when [...]
Posted on June 20th, 2008 by Richard
Filed under: Marketing | No Comments »
A recent article on a trade blog that I subscribe to addressed the issues of legibility and readability in type. These are important factors when designing any marketing materials. They can be extremely critical in the successful communication of the message.
Although these two traits might seem to address the same issue, they actually are different. [...]
Posted on June 12th, 2008 by Richard
Filed under: Design | No Comments »
If you want your direct marketing piece to pull in buckets of leads and fatten your wallet, it is important to remember this simple rule: YOUR MARKETING PIECE IS NOT GOING TO BE PRESENTED IN AN IDEAL SETTING.
Your ideal target may be making dinner, talking with his or her spouse, or cleaning the house as [...]
Posted on June 6th, 2008 by Richard
Filed under: Design, Marketing | No Comments »
Great salespeople don’t sell products, they sell the way the product makes the customer feel, or how it will improve their life. In other words, great sales people sell benefits, not features. This is an important rule to remember when designing marketing materials.
Great marketing is visceral and then supported by facts. To craft a message [...]
Posted on June 5th, 2008 by Richard
Filed under: Design, Marketing | No Comments »
Research shows that static mail-piece response rates are about 1-2 percent. Variable Data Publishing (VDP) claims an 8 percent response and higher. Using specific consumer preference data, VDP can be an effective way to produce unique targeted communications that capture attention and inspire a customer to respond.
If you think VDP means a mailing that simply [...]
Posted on June 4th, 2008 by Richard
Filed under: Design, Marketing, Production | 3 Comments »
