Improving direct mail results with variable data
Research shows that static mail-piece response rates are about 1-2 percent. Variable Data Publishing (VDP) claims an 8 percent response and higher. Using specific consumer preference data, VDP can be an effective way to produce unique targeted communications that capture attention and inspire a customer to respond.
If you think VDP means a mailing that simply [...]
Posted on June 4th, 2008 by Richard
Filed under: Design, Marketing, Production | 3 Comments »
