Features don’t sell — Benefits do!
Great salespeople don’t sell products, they sell the way the product makes the customer feel, or how it will improve their life. In other words, great sales people sell benefits, not features. This is an important rule to remember when designing marketing materials.
Great marketing is visceral and then supported by facts. To craft a message [...]
Posted on June 5th, 2008 by Richard
Filed under: Design, Marketing | No Comments »
