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E-mail marketing is one of the most cost effective ways to contact prospects and customers. It’s benefits include that it is cheaper than traditional bulk mail and that it promotes communication between the buyer and seller. In many cases, e-mail marketing can have a much larger impact on immediate sales and strengthening long-term relationships.

However, when done incorrectly, email marketing can be destructive, erode brand equity, and turn your happy clients into unhappy ex-clients. Since the goal of all marketing efforts is to attract interest and build a desire to purchase your products or services, it is important that e-mail marketing incorporate best practices — practices that will lead to sales.

To help you make sure your e-mail marketing campaigns conform to best practices, I am attaching a white paper that outlines making sure your campaign does not fall short. The white paper was published by iContact, an excellent e-mail marketing management service which I use in managing my clients e-mail campaigns.

Email_Marketing_Best_Practices_iContact.pdf