Greenwashing is bad business
“83% [of consumers] trust a company more if it is socially and/or enviromentally responsible,” according to a 2007 Cone Consumer Environmental Survey. A BusinessWeek survey showed that “Consumers are 66% more likely to purchase a product if they believe the company is environmentally conscious.”
With growing demand for environmentally friendly goods and services, many companies have developed cost-effective ways of [...]
Posted on August 5th, 2008 by Richard
Filed under: Design, Marketing, Production | No Comments »
