“83% [of consumers] trust a company more if it is socially and/or enviromentally responsible,” according to a 2007 Cone Consumer Environmental Survey. A BusinessWeek survey showed that “Consumers are 66% more likely to purchase a product if they believe the company is environmentally conscious.”
With growing demand for environmentally friendly goods and services, many companies have developed cost-effective ways of [...]
Posted on August 5th, 2008 by Richard
Filed under: Design, Marketing, Production | No Comments »
If you want your direct marketing piece to pull in buckets of leads and fatten your wallet, it is important to remember this simple rule: YOUR MARKETING PIECE IS NOT GOING TO BE PRESENTED IN AN IDEAL SETTING.
Your ideal target may be making dinner, talking with his or her spouse, or cleaning the house as [...]
Posted on June 6th, 2008 by Richard
Filed under: Design, Marketing | No Comments »
Great salespeople don’t sell products, they sell the way the product makes the customer feel, or how it will improve their life. In other words, great sales people sell benefits, not features. This is an important rule to remember when designing marketing materials.
Great marketing is visceral and then supported by facts. To craft a message [...]
Posted on June 5th, 2008 by Richard
Filed under: Design, Marketing | No Comments »
Research shows that static mail-piece response rates are about 1-2 percent. Variable Data Publishing (VDP) claims an 8 percent response and higher. Using specific consumer preference data, VDP can be an effective way to produce unique targeted communications that capture attention and inspire a customer to respond.
If you think VDP means a mailing that simply [...]
Posted on June 4th, 2008 by Richard
Filed under: Design, Marketing, Production | 3 Comments »
